The brand Asics was founded in 1977. Today Asics is the fifth largest brand in the sports shoe section. The name Asics is the abbreviation for "Anima Sane in Corpore Sano" and means "a healthy mind in a healthy body". The first shoes had a sole with recesses, they imitated the suction cups of a Octopus. The success came with the Boston Marathon, when the running shoes was worn by an athlete. In 1964 the first Olympic Games where made in Asia instead. The Japanese woman volleyball team, the "Oriental Witches", won in their Tiger volleyball shoes the gold medal. In the second half of the 1970s the functionality of athletic shoes is significantly improved. In all major competitions such as the Olympics many athletes wore Asics shoes. From 1979, the Asics research will be developed into a research laboratory dedicated to advancing mitder analysis of sports shoes. 1985 it became the official Asics research and development center. The introduction of the Asics Gel cushioning system revolutionized the sports shoe series. This damping system can absorb shocks by the vertical impact force is derived and redirected in the horizontal plane. The Asics gel cushioning system for the forward and backward foot is placed at the crucial points and dampens the shock, without the stability of the shoe suffers. Today asics uses a wide range of GEL cushioning systems for all footwear categories. Sneakerworld offers different models like Asics Gel Lyte III, Asics Gel Lyte V, Asics Gel-Kayano, Respector, Gt-cool and the Gel Lyte Boot. Asics is famous for his Gel Lyte-damping system or the EVA foam sole. This in combination with the lifestyle models we offer in our shop, will give you a good looking and comfortable sneaker for every day. If you have still question, or need further informations don't hesitate contacting us.